NEWAMS
NEWAMS is an Amsterdam-based streetwear label with a unique perspective, focussing on historical elements. I created the windmill logo that is now widely used on their garments and is being worn by celebrities worldwide like Martin Garrix and Les Twins, to name a few.
branding – art direction
![](https://freight.cargo.site/t/original/i/40b5cfc6b2c86d8774e221079a801b455d37ee807db9f953ea2c73477d1a0c36/newams-logo-design.jpg)
![](https://freight.cargo.site/t/original/i/40ad7cc9716353b81f20803c793be709df26ae3f601a1523e5b5e075f508f5b4/newams-model.jpg)
![](https://freight.cargo.site/t/original/i/c3d87efffa34a355114870302a33124c005152b9d08471eb5a1053ab7638028f/newams-shoe.jpg)
![](https://freight.cargo.site/t/original/i/b23e63d9488f88ad4b6e81212119dd51ff1d921be2819442aa114d241e48da71/newams-packaging.jpg)
![](https://freight.cargo.site/t/original/i/ddc052751c0b25fd39b7afc6c30f56919153d2074483f4882ea4ec59fd11be2d/newams-tshirt.jpg)
![](https://freight.cargo.site/t/original/i/45527473f1d3470732f67fb7bbffe59fe4fa520460ba5cc44183014e5e99c337/069A1472-1.jpg)
![](https://freight.cargo.site/t/original/i/2920c89f84615b4c7957a620016accf3c3c9785936c187360828c7d1e64d25ba/069A1305.jpg)
![](https://freight.cargo.site/t/original/i/f79778cd79ee90b2ca5a95a2018c133dc939f6d64578543961542c50390a0292/069A1399.jpg)
![](https://freight.cargo.site/t/original/i/d8ad56467d10a6648b02696952fbb07748a93334eb88cbf0c053117abdbdb816/069A1187.jpg)
![](https://freight.cargo.site/t/original/i/490301ab8ab194b13a2f42ea12867471470c1e40a696950a590a5ce56b57785b/069A1302.jpg)
![](https://freight.cargo.site/t/original/i/30a0dd884c470e73971980660077cdb10b828dd66c0e822ed1dfeddac91f9894/069A1172.jpg)
![](https://freight.cargo.site/t/original/i/6c94e31fba3dbf64e4992e3d9f1519b3a6fdb27fc966b1efe23702edd264600b/069A1446.jpg)
![](https://freight.cargo.site/t/original/i/bf273fb58d100f9a9f842510f20502eaec48550347b6ef106cde6e18f7ee8dcd/069A1254.jpg)
![](https://freight.cargo.site/t/original/i/60eb9e1cc1998964d30b279d397e54fc765eb1a3b7c7c4d52f6aef8bd4e487a3/069A1194.jpg)
![](https://freight.cargo.site/t/original/i/589f7a947d21b00e9dcfa7fc89b06263458c362456174289451485b4ec53b4cb/069A1472.jpg)
![](https://freight.cargo.site/t/original/i/1ddaf3c30bcf2a1a2b95349aa661e4345309c33ecc9532722708c34fd155b074/069A1249.jpg)
![](https://freight.cargo.site/t/original/i/868bb05b8f3ae5b3cb0133731aaaefbfa8f6215b0a227ee8864cad70a42c80da/069A1461.jpg)
![](https://freight.cargo.site/t/original/i/f82da5839fec1e349e020c9d69f44998524cec93940bdb8155a5a4eeef2529af/069A1143-1.jpg)
![](https://freight.cargo.site/t/original/i/ffc1df46923134bb34481dc177cb0d3e809a38cff22012d8ac44d0967c42c2b9/069A1325-1.jpg)
![](https://freight.cargo.site/t/original/i/39209db876e065b07042e1e93c2d774524650fbbe52ac37e40a268b606e77677/newams-label.jpg)
![](https://freight.cargo.site/t/original/i/897cb569468342c2b54e37a00266295aad752915d95135ff8291f8563b38bfbd/newams-lofficiel.jpg)